Our industry is awash with awards – everyone wants to be an award-winning so and so.  Since I began working many years ago, D&AD was always the holy grail – the black pencil was the one that really mattered.  Being a judge this year has been fascinating,  particularly as the work submitted has come from all over the world (often only a few countries submit work).  As I tend to be interested in hinterlands, in the inner life of  things, I see their work as a window into the country’s psychology.   I’ve loved the work out of China, soulful and important, have been beyond fascinated by the work out of Saudi Arabia, and devastated by a piece out of Iran.